We’re celebrating the 10-year launch of our very own community, the Lithosphere! Prior to being a Lithium employee, I was a Lithium Community customer, so I’ve seen the value of branded communities from both sides of the coin. Bottom line: communities drive growth and strengthen brand loyalty.
Lithium's community is no exception. Our Lithosphere has served as the testing ground for how to best serve our customers and improve functionality over the last decade.
Over the next few months, you’ll be seeing posts from executives and long-time Lithium members reflecting on how Lithium’s Lithosphere has grown, changed and adapted over the years. These contributors will also touch on the resounding importance of community, and what being a part of a community means to them. Keep an eye out for these as we look to continue the ten year anniversary celebration going.
Finally, I wanted to extend a big “thank you” to all of you who have contributed to the improvement of our community over the years, especially those who have been with us from the very start. The Lithosphere would be nothing without the dedicated members that are always looking to improve our community’s knowledge-base with helpful solutions. We couldn’t do this without you.
Community is an essential element of digital customer care. The relationship between brands and their customers is strengthened through the transparency and trust that a branded community platform provides. Do you have a specific memory surrounding how a customer’s relationship with a brand has been strengthened through a community? Be sure to comment below, I’d love to hear about it!
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When I joined Lithium earlier this year, one of the first things I did was get on the road and meet with as many of our customers as I could. I wanted to learn about the market through your eyes and understand where Lithium is great and where we needed to improve.
One theme I heard over and over is that most companies are dealing with expensive and disjointed tech stacks to support their social and digital engagement - from marketing to customer care. As a result, costly infrastructure leaves you with a fragmented view of your customers, preventing important insights that will help you engage more effectively.
That’s all about to change.
Today Lithium announced a definitive agreement to merge with Spredfast, another industry pioneer and one of the world’s leading social media marketing solutions. Together, we will have the deepest pool of talented experts, the strongest social software engineering team around, and the broadest set of solutions to help you engage with your customers and grow your business.
Lithium and Spredfast will be the only platform that can help you manage all of your digital interactions -- from social media to messaging to digital properties and branded communities -- in one place, and offer cohesive, actionable business insights. We will make it easy to track each customer interaction in one view, on one platform, with one measurement system.
Your success is the number one priority for our new organization. Bringing Lithium and Spredfast together will truly be a game-changer, and we are so excited to accelerate our ability to deliver even more value to you and your business.
Today is the first step. We’ll share more in the coming weeks as we build our integration plans and work to close the transaction. In the meantime, you can learn more about our vision and plans here.
Thank you for being a valued Lithium customer. We are so grateful for your business and look forward to delivering even greater value to you as we bring this combination to life!
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To be spoken of the way people speak of you is a true testament to your character. I am sure you feel humbled given that is the kind of person you are, but you have the right to feel incredibly proud. You have made a great positive and lasting impact on so many people- which is really everyone's dream- to be truly respected as a great teammate when they retire. Well done- and yes, you are always welcome at Lithium!
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To our valued customers – I sent out the below email to you all earlier today, but in the event you missed it thought I should also post it on the Community. As it states below, please contact KloutQuestions@lithium.com if you have any questions on this news.
An update on Klout
I’m writing to let you know that Lithium has made the decision to sunset the Klout service, effective May 25, 2018.
Lithium is committed to providing you with the technology and services that will enable you to differentiate your customer experience. Our recent launch of Lithium Messaging is evidence of our focus on this mission. The Klout acquisition provided Lithium with valuable artificial intelligence (AI) and machinelearning capabilities but Klout as a standalone service is not aligned with our long-term strategy.
Our goal with these AI and machine learning investments is to improve our customer care capabilities across the board, whether that’s self-service, peer-to-peer, or direct-to-brand. In the near-term, for example, we will be looking to improve agent productivity within SMM and improve the overall user experience in Community through the application of AI, while we are also planning the launch of a new social impact scoring methodology based on Twitter.
Should you have any questions or concerns about this announcement, please feel free to reach out to KloutQuestions@lithium.com. We are honored to be your partner in delivering digital customer care experiences that delight your customers and we look forward to sharing news of ongoing innovations that support you in this journey.
Thank you for your business.
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