Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints.
Recognizes a social campaign that has successfully acquired customers, served customers and grew a customer base.
Recognizes a brand that has executed excellent social customer service/support at scale.
Recognizes a brand that has best demonstrated significant bottom-line cost efficiencies and support savings for their business.
Recognizes a brand with the most impactful topline business results across community and other social platforms.
Recognizes a brand with the most impressive and engaging design on digital, as well as a beautifully designed UI with consistency across devices and networks.
Recognizes a brand that goes the extra mile to “surprise and delight” customers on social media and generate a positive impact on a local, national, or global level leveraging social media.