The social web has forced every business to evolve. You’re probably investing more resources to help
find and embrace with your social customers than you ever envisioned just 1
year ago. Now, businesses must move
from reactive social web conversations to developing conversations into
While there’s tons of excitement surrounding new roles for
marketers, there’s new challenges. And,
a new role has emerged – The Social
Strategist. It’s popping up across
the entire enterprise. More and more, we’re seeing Managers, Directors, and VPs
of Social Strategy —even the CSS (Chief Social Strategist).
Perhaps you ARE this new breed of strategist, or are being
considered for such a role. Or, you
might be asked how to identify these folks in your own organization. What
is the career path, the proper compensation, the education and skills required
for such a role?
No doubt, it takes a
special type of person. You not only have
to understand how your business operates, your marketplace differentiation, and
your product messages, but also the friendly, transparent, and genuine character
it will take to become a trusted and strategic resource for your social
customers and business leaders.
If you’re talking about or have been identified as your
company’s “social strategist”, the new report “Career Path for the
Social Strategist” by Jeremiah Owyang, Partner of the Altimeter Group is a
must read. The research is loaded with
information from 140 surveys of leaders in global brands, and full of social
customer insights that are likely impacting your business in ways you never
Jeremiah interviewed me early on for information on the survey questions and influencers in the industry. I want to congratulate Jeremiah and the Altimeter Group for publishing this timely and highly useful study.
I hope the HR teams at major brands are also reading these reports as well so they can help their marketing departments with staffing, compensation, and benefits for the new breed of social pros.
I have one follow on question for Jeremiah -- why 140 surveys? Is this some kind of magical number? Not a coincidence?