With Lithium SMM, we want you to be able to recognize your customer and provide a seamless experience - every time, everywhere they reach out. To this end, our upcoming SMM release will include an update required by Facebook to ensure that you can identify the same customer interacting across more than one of your Facebook pages. You need to set up Facebook Business Manager and add all of your SMM-integrated pages by January 11th. Contact your Customer Success Manager if you have questions or require assistance.
How do I set up Business Manager?
How does customer identification work?
Facebook will start using page-scoped id values, and the only way to identify a specific Facebook user across multiple brand pages is via a business-scoped identifier that is available only if pages are in a Business Manager account.
This method provides key advantages to your teams:
If you have not added all of your pages to your Business Manager account by the January 11th deadline, you could cause duplicates for authors who had previously interacted with multiple pages. These authors will only be de-duplicated once they interact with each of your pages again.
What are the benefits of using Business Manager?
Business Manager is useful for both large and small teams working across one or many pages. It helps coordinate essential page activities, including:
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