Telefonica, one of the world’s leading operators in the telecommunications sector, recently hit a milestone with our Lithium-powered community. Our European and Latin American based company, which operates in 24 countries, celebrated crossing the 200,000 registered community users mark. We wanted to share the innovative ideas our team executed to celebrate this milestone.
In July 2014, we were thrilled to hit the 200,000 registered user mark with Movistar’s Community. We celebrated with a series of events, designed to see a lift in engagement and fun among our community users:
We created a special ranking for the 200,000th user. We celebrated this user publicly and sent him exclusive Movistar merchandise:
We designed an infographic with historical and anecdotal facts about our Community, and we published it in an appreciation post which can be viewed here.
And perhaps most excitedly, we launched a contest (Gymkhana) for our Community users, in which we hid an iPhone 5 in the Community. The first user to find the hidden iPhone, will win it. The users had to follow a series of clues which were hidden in the Community using html, images with hidden links, or white text on a white background so it wasn’t easily visible. The final step consisted of sending a report with a code word from a particular post. This contest was a huge success with 112 posts and 5550 visits in one week. More details on the contest can be found here. To see the clues, answers and who won the Gymkhana, click here.
We received much applause from our Community users for this celebration. We look forward to putting together another series of events—and possibly a Gymkhana return!—to celebrate our next Community milestone. It’s our engaged members who keep Movistar’s Community thriving, and we’re excited to continue on this journey with them!
Emilio Rodriguez Menendez is the Community Manager for Telefonica Movistar, Spain’s largest provider of voice, data, television, and Internet services. He has worked in Telefonica’s Social Media department since 2010 for Movistar’s community “Comunidad Movistar.”
Visit the community at http://comunidad.movistar.es
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