I know; I am late! But wanted to join the fun : ). For my #summertravel, I went out to the midwest. Top right picture is my friend Conor belting it at a karaoke bar ( you should have seen the crowd!) called the "Come Back Inn" in Madison, Wi. To the right is the architectural boat tour we went on in Chicago, IL (stayed in a great #AirBNB too). HIGHLY recommend, but don't forget your jacket! Next photo is at Wrigley Field where there wasn't a single seat around- they played Pittsburg and the Pirates fans are a riot! Bottom photo is Chicago's iconic city view at the John Hancock tower. We lucked out with the weather, for sure, and had a fantastic time in both Madison and the Windy City. Cheers!
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Like you heard us say at LiNC ’16, Total Community has ignited a social revolution. Literally. Every day, we strategize on how we can make our brands better in today’s digital + social world and work to make our Total Community strategies stronger for what’s next.
What we once thought were digital “boundaries” have now been exceeded; what we once considered “company-collateral” now metamorphoses into powerful stories that must be shared far and wide; what we once deemed a customer blunder in business is now a necessity to improve products.
In our webcast on August 30th, Dave and Joe will guide you through the six “starts” and three “stops” of Total Community in 2016. You’ll take away invaluable advice for enhancing your Total Community strategy, find out what’s holding you back, and learn what you need to know to move ahead of the competition in the months and years
Here’s just a bit of what you can expect from this webcast:
The company should post as many blogs as we can this week to gain visibility.
Wrong. All of this valuable content is pushed out, then enters a ghostland, and resides on the web untouched, FOREVER! Create social campaigns around your content so it reaches its full potential.
Brands should engage with customers in one-off scenarios to answer their requests.
Wrong. Utilize a customer experience as a storytelling mechanism. When your customers see you are continually engaged, they will likely come back to you knowing you are trustworthy.
Our social media manager is solely in charge of social content publishing.
Wrong. C-level, execs, all departments, customers should partake in the campaigning of your social, communal, and brand efforts. Give everyone the resources and visibility they need to be a catalyst.
I just scraped the tip of the iceberg; I’ll leave it to our experts to put the pedal to the metal.
Joe Cothrel, Lithium’s Chief Community Officer (@JoeC) and Dave Evans, Lithium’s VP, Social Strategy (@DaveEv) will divulge the checklist of red lights and green lights you should be considering when assessing and perhaps revamping your Total Community strategy.
Again, reserve your spot here! Take a seat as Joe and Dave navigate us through today’s social and digital “musts.”
See you on the 30 th !
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Thanks so much, @vampituity. Yes, totally agree! "Customers always come first"- seems to be the rule of thumb for the majority of (service-centric or not) business today, and if not, it should be! Community provides opportunity for interpersonal relationships in both virtual and authentic settings and it's truly a necessity in marketing today. After all, everyone wants to feel a sense of belonging. Thank you for reading!
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“Let’s Be Frank”: A phrase used to summon honest opinions, insights, and ideas without any hesitation, judgment or embellishment.
Precisely, what we had here at Lithium on March 17 th . Our first “Let’s Be Frank” thought leadership series event of 2016 was St. Patty’s themed, honing in on marketing expertise from Lithium’s CMO & GM Lithium Social Web, Katy Keim (@KatyK) and Social Strategist, CEO of Renegade Marketing and author of The CMO’s Periodic Table, Drew Neisser (@DrewNeisser).
Katy broke the ice with our “Pivot Questionnaire , ” learning that Drew once harbored dreams of being Dale Earnhardt… Instead, he elected to pursue the marketing route, which has worked out swimmingly for him. We also learned that Drew prefers Pepsi over Coke, Twitter over Facebook (with 23.7k followers, I would prefer Twitter too), and given the choice between grapes or grain, he’s a fan of wine.
While marketers from the greater Bay Area and Lithium employees indulged in corned beef sliders, Katy and Drew dove into their personal knowledge bases, chatting about what the two of them have come to know, learn and love about the progressive world of marketing.
Here are my 5 key takeaways from their discussion:
Your company’s most powerful point of reference is customer word-of-mouth. “Marketing as Service,” not to be confused with “Marketing as a Service,” is the willingness and ability to make a transaction or interaction about your customer, not about your business objectives. A company offering quality service is better able to market their company’s business when the customer has a positive experience to share with their peers.
There is no “one size fits all in marketing. After Drew interviewed hundreds of CMOs and learned about their natural and learned tendencies, he noted that “there are lots of situations. Good marketers will look at different situations and bring the right elements together to make magic.”
Creating a community is creating an experience. This experience goes far beyond having customer support reply to a post on your company Facebook page. Social Customer Service can be a cost or an opportunity depending on how you look at it; essentially, a complaint on a media channel could be an opportunity.
Marketers are “Cool CATS”. Drew has developed this acronym for the common traits he sees in marketers. The “C” in CATS - is for courageous; requiring marketers to think big and bold… maybe even “outside of the box”! “A” is for artful, meaning that marketers have an appreciation for fresh perspectives as well as their own and others’ creative tendencies. “T” is for thoughtful; a thoughtful marketer will demonstrate the utmost care for their customers via thoughtful initiatives. Lastly, the “S” is for scientific. Scientific marketers are able to measure the health of their brand through metrics and data analytics.
Marketing done well can transform an organization. Katy believes that business lies in complexity between people and the marketing department can holistically set the culture for a business. Through observation and experience, the two also shared that the “inert fundamentals” of being a master of marketing include, but are not limited to, building and defining your personal brand, being a good listener to better understand customers, and staying relevant as the world around us is exponentially evolving.
The evening ended with a final round of Irish libations, Q&A, and of course, as expected from marketers, a selfie. Please join the conversation by sharing your thoughts below.
Missed this LBF Event? Catch the recording here!
And we look forward to seeing you at our next “Let’s Be Frank” Event.
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