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Announcing: Lithium Support for WhatsApp Business

Lithium Technologies KatieD
Lithium Technologies

More than 1.5 billion people in over 180 countries use WhatsApp today to stay in touch with friends and family, anytime and anywhere. With WhatsApp Business, companies will be connected in real-time with consumers across the globe.

 

Customers want to connect with businesses in the same way they chat with their friends and family - with fast, simple, and convenient messaging. In fact, 63 percent of consumers who have used messaging to contact a brand report satisfaction with their experience. And with over two billion messages being exchanged between consumers and companies monthly, the growing global preference for conducting customer support through messaging is not slowing down anytime soon.

 

"Great companies are committed to serving their customers whenever and wherever customers want to get answers," said Lithium CEO Pete Hess. "Messaging channels like WhatsApp Business give companies a fast and simple way to address customer questions in a direct and highly personalized way."

 

The Lithium platform centralizes private messages like WhatsApp Business, public social, and branded communities for companies to engage at scale. Lithium’s participation in the WhatsApp Business early access program will help our customers reach their audience at a global scale, while increasing value of engagement.

 

Check out the full announcement about WhatsApp Business here.

3 Comments
Occasional Commentator lwhite
Occasional Commentator

 Would this be appropriate for communities where users are primarily interacting on a PC?  Also, is there functionality that captures conversations and creates KBAs?  

Thanks,  Lynne

Trusted Contributor
Trusted Contributor

Hi @lwhite, this feature would be separate from online communities. It allows customers to interact with your company via WhatsApp, and those messages would be routed through SMM.

Occasional Advisor
Occasional Advisor

This is great news! It is a lot more convenient to use platforms like WhatsApp nowadays as the communication is faster than ever.