lithium's view blog

Social media collects and distributes knowledge faster and more widely than anything we've seen. It's a testament to our deeply collaborative nature and shows us the enormous value that collaboration brings. Social media works the way it does because people are quick to contribute; we jump at opportunities to cultivate...

As of 14 June, 2013, we enabled Lithium Social Intelligence on 122 communities! Announced earlier this year, Lithium Social Intelligence takes a big data approach to allow you to analyze, visualize, and discover patterns in your community data. It allows you to measure performance across multiple community apps and derive insights through tables and charts with drill-down functionality.

May was a terrific month overall, with summer right around the corner & packing up to move into our new SF HQ. Lithosphere hasn't skipped a beat and saw increased activity across the board thanks to all of your contributions! Special kudos to our top contributors & monthly highlights inside.

We are delighted to announce that Siemens joined the Lithium community in 2013. Cloudsquads, a Lithium partner, was asked to engage with Siemens on their social strategy and vendor evaluation.  Read more about how Siemens embarked on their social customer experience journey from Chris Kelley, VP of Online Ad Infrastructure Marketing. 

Apple, Nike, Starbucks, Barclaycard, Sephora--what is it about these brands that draws people in to actively participate with them? And, why is it their competition has been unable to create the same level of passion?

There are seven core elements that make up brand gravity, and by incorporating these elements into your social engagement strategy, you too can create your own gravity generators.

If you keep up with the latest web development trends, you’re probably well aware of the responsive web design movement, aka RWD. This is a popular and growing trend for today’s businesses, as RWD is an approach to web development that many companies are considering to optimize their online content for the varying mobile devices that we all use everyday. 

If you’re not familiar with RWD, Ethan Marcotte explains it as “[...] CSS techniques and design principles, including fluid grids, flexible images, and media queries, demonstrating how you can deliver a quality experience to your users no matter how large (or small) their display.”

WE ARE MANIACAL ABOUT MOBILE

April was a crazy month filled with excitement, great announcements and discussions. Time to take a breather and recognize our top contributors in April and newest inductees to the VIP Council! 

Details on the outage of Friday, May 10th from Lithium CEO Rob Tarkoff. 

As social Customer Experience [sCXP] architects of the future, we all must begin to assimilate all we know about the customer and what drives them throughout their experience with our brand into a mass of quantifiable data, then tear down that mass to uncover the one key truth, the shared interest among customer and brand.