Chris titles his approach as "Presence Management", which struck me as odd initially, since it's about reaching out and responding to the community, not about pushing yourself on others. But upon reflection I can see how defining it as a discipline can help - especially for someone like Chris with such a huge following. Putting yourself out there every day is an effort that needs to be performed religiously, which is really what his post is about. And the tips he provides are useful examples of those hundreds of little things that add up over time. Here's a few for reference:
1. Find seven things worth retweeting in your general feed and share.
3. Point out a few people that you admire. It shows your mindset, too.
10. Share at least 3 interesting updates that you find.
13. Drop into Q&A and see if you can volunteer 2-3 answers.
This is one of those areas that is often tough for newcomers to social media to grasp; that it's not about the killer content, the ultimate blog post or your perfect design. Its about the constant stream of little things that keep people connected to you or to your community. Like a snowball rolling downhill and growing larger as it travels, those little connections are the way your members come to know who you are and what your community is about, and grow closer as a result. So be sure to keep in touch, keep it real, and keep it coming!
Are you inside your community, whether its your corporate site, your facebook page or twitter feed, interacting with others and sharing with them? How do they know who you are?