Great minds think alike! Here's our friend, Michelle Kostya, Senior Manager, Social Media Enablement at Rogers Communications talking about the importance of branded online communities in social support. We couldn't agree more--in fact, we came to the same conclusion ourselves a few months ago... check out Online Communities - The Heart of Social Strategy, the Lithium whitepaper on a similar topic.
Great minds think alike! Thanks for sharing my post Bonnie. I will check out the White Paper.