Social Support isn't a cool new trend. It's a business imperative. Simply put, social support delivers better social customer experiences—which can mean the difference between a life-long brand advocate and a Twitter nightmare.
Oh yes—and social support saves millions. Literally, millions. Top brands like Autodesk,Best Buy and AT&T are using social support to expand their support reach, get cases closed faster, increase customer satisfaction—and significantly reduce call center demand.