Paul Gilliham is Lithium's Director of Customer Marketing, responsible for customer engagement marketing, social media and Lithium's own community, the Lithosphere.
He is a regular blogger for Lithium and in the Lithosphere you'll see him as PaulGi. You can follow him on Twitter at @LithiumTech or @bladefrog
It's after midnight, so today must be Wednesday 18th May... and that means that LiNC starts in a mere few short hours.
It's a little like Christmas Eve, stockings hung, everything quiet before the big day. I am already getting notes, emails and direct messages from customers traveling to LiNC, excited to be part of the event, excited to catch up with old friends, meet new peers and hear from industry luminaries.
That all starts in a few hours.
However, if you can't make it this year, we have arranged a treat for you. Our Thursday morning keynotes will be streamed live right from the Lithosphere. Yes, starting at 9am pacific time / 12pm eastern time / 5pm UK time, we'll stream the morning's agenda live.
That means you'll hear from:
Lyle Fong, CEO & Co-Founder, Lithium
Katy Keim, CMO, Lithium
Brad Shaw, VP Corporate Communications & External Affairs, The Home Depot
Robbie Hearn, Head of Member Experience, giffgaff
Bridget Dolan, VP Interactive Media, Sephora
Tara VanDerveer, The Setsuko Ishiyama Director of Women's Basketball, Stanford University
How do I watch?
That's the easy part. The LiNC Live Stream is available to all registered users of the Lithosphere. It's free and is a painless process to sign up, if you're not already a member.
Sign in to the Lithosphere at 9am on Thursday morning, and you'll see a "Watch the Live Stream' banner. Click that, and you're away.
What happens if I can't watch on Thursday?
Fear not, we'll be archiving all the presentations and giving you on-demand access to them until later this year, so you'll have plenty of time to watch, or even revisit a favourite presentation.
And we're on Twitter too
Don't forget you can jump into the conversation on Twitter using the hashtag #LiNC - let's see if we can become a trending topic for the second year running.