My last blog post, here, was about our new blog features. I worked with the new blogs as they were being developed and was very excited (I still am) about the improvements we've made. So far, so good. To provide more details about the new features I extracted some descriptions I wrote for the product's release notes and revised them a bit for the blog article. That's when the questions started swirling around the office. Was it authentic? Had I gone over to the dark side (otherwise known as marketing)? Opinions were divided.
So I'll ask you folks what you think. Was it useful? Did you feel like you were being sold to? Since I plan to spend a lot of time writing about our products in the future (after all, that's what I do for a living), I'd like you to help me find the right balance between my natural enthusiasm and the proper demeanor for a corporate blogger. It's a relevant question that I suspect many of you will be facing in your own communities. How do you spread the word about your products and still keep it real?