Today’s post features a seven-minute interview with Sean O'Driscoll, CEO of Ant's Eye View and former general manager of Microsoft's global MVP (superusers) program. I shot it with my Flip Mino at AT&T Park May 14 following the first full day of our annual customer conference in San Francisco.
In the interview, Sean talks about finding, recruiting and retaining superusers – which he calls “the secret sauce that ultimately determines whether your community efforts succeed or fail.” He also touches upon common mistakes in superuser program management, along with suggestions on successfully aligning business goals with this group of passionate contributors.
If you have questions for Sean, please post them below and I'll make sure he sees them. Sean’s face is in shadow for first three minutes (sorry Sean!) but I got a better angle for the remaining four.