PaulGi
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New York-based strategic communications firm Fortex Group specializes in public relations, reputation management and business development for a client roster that spans media, technology and health services. Fortex not only delivers client services, but also operates its own community and news properties, such as Play the Music for the digital music industry.
An important part of the firm’s focus on best-practice planning and measurement includes a keen awareness of emerging market data sources and the tools and technologies that put them to good business use.
When social media began to reveal itself as one of the richest sources of market data yet, it came time to start shopping for a social media analysis platform. True to its data-driven nature, the firm explored a number of solutions and in the end became an enthusiastic participant in the Scout Labs Beta program.
“We’re always looking for new tools that are easier and faster—and Scout Labs is one of the easiest and fastest we’ve seen yet,” said Ephraim Cohen, Fortex Founder and Managing Partner.
“Scout Labs data sources are as good or better than any other vendors. On a price to performance basis, Scout Labs is a clear frontrunner—easy to use, easy to set up, very cost effective.”
Fortex Group uses Scout Labs for customer service, brand monitoring, competitive analysis and crisis communications, turning searches on and off around their campaign calendar and using Scout Labs as their primary tracking tool. “Scout Labs is one of the few reports we look at and include in client reports on a daily basis,” said Cohen.
Mr. Cohen cites ease of use, robust data and the clean user interface as among the reasons for his enthusiasm for Scout Labs, but also enjoys its immediacy. Just after the recent, sizeable launch of an iPhone app, the firm was able see results immediately in Scout Labs.
“Two days after the launch, we were able to go into Scout Labs, pull charts and quotes, cite metrics and compile a nice visual representation of how the market received the launch.”
