Lithium Technologies: "The Maven" in CRM magazine's "The 2011 Rising Stars"

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Erin Korogodsky is Lithium's social media quarterback.  Obsessed with social media, Erin has worked with clients like Newell Rubbermaid, Wieden Kennedy and Vista Print to monitor their brands and brainstorm engagement strategy.  She is a frequent blogger on the Lithosphere (as ErinKoro) and you can follow her on twitter at @erinkoro and one of the team on @LithiumTech 

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Thank you to the editors of CRM magazine for naming us "The Maven" in their  "The 2011 Rising Stars"  post.

According to Wikipedia.com, "A maven (also mavin) is a trusted expert in a particular field, who seeks to pass knowledge on to others. The word maven comes from the Hebrew, via Yiddish, and means one who understands, based on an accumulation of knowledge."  

*blush*  

Its fantastic to be recognized as a rising star while also acknowledging experience working for over a decade with some of the world's most well known and respected brands.  The results are game-changing and they're tied to real business metrics.  This ain't about "friends and followers" any more.  A few highlights:

• HP has improved their organic search rankings by 300% and save more than $10 million in support costs
• GiffGaff is a mobile network without a call center -  customer issues are solved by community members (customers!).  95% of the issues are resolved in under an hour
• Sephora has captured the conversations happening all over the web and brought their customers closer to the point of transaction in their community

What makes this "social success" are customers helping other customers.  Powerful stuff.  Real ROI.  Social as a means, not an end.  Thanks again for recognizing us as a "Rising Star."  Lead by our obsession with our customer's success, we agree that the future is indeed, very bright.