It's About Time For Social Success.

[#1]

Katy Keim is the Chief Marketing Officer at Lithium Technologies. She is a frequent contributor in the Social CRM Matters blog.

On the Lithosphere she is KatyK. Or you can find her on Twitter @katykeim or at her blog, BookSnob. 

---

Social media.

Social networking.

Social CRM.

Social software.

Social business. 

There’s a million ways you can skin it, right?

But let’s just cast aside our categorical differences for a second. All this social hoo-hah (a technical term) is really about building better, lasting relationships with your customer. It’s about helping passionate social customers power your business success.

Refreshingly simple.

Here's what marketing professionals, customer service professionals and customer champions are looking for: 

social success.

From the hours of interviews I did with executives, what I heard was this: "Of course we are engaging with social. It’s exciting and we can’t ignore it. But at the end of the day, I am still focused on delivering what builds my business and my brand."

While social may be new, I can assure you they are looking for success in old school kind of ways : increased revenue, decreased expenses, stronger brands, competitive differentiation, longer relationships, repeat business.

So along that vein, what we call it isn’t actually as important as what we deliver.

We’re launching our social customer suite today.  
And, it’s my job as CMO to point you to today’s exciting announcements.

But let me net it out in the simplest of ways:

1. No one in the industry knows what we know about social customers. Ten years of focusing exclusively on the customer and a SaaS model to boot and, well, we have one gigantic database. This is our playground of behavioral data to inform our best practices and product development.
   
   
2. We have now tied all of our products together to help companies build one customer network. This means one place to manage your social customers and one set of analytics. Cool. Sounds like a very strategic step forward on social.
   
   
3. We aren’t just talking about business "use cases", we have three new solutions available NOW  for marketing, customer service and commerce. And, real reference customers. Guess what? These are 3 of many which will be tied to the customer lifecycle and are designed to help our customers drive specific business results.
   
   
4. And yes, we are fluffing our tail feathers, but in all the right places. We're highlighting what amazing customers like Sephora, Lenovo, FutureShop and HP are doing with Lithium. Because, well, they tell the story better than we do.

So have a look around the new site and and our community, the Lithosphere.

If you’re a client, time to start thinking about where to take your community.

If you aren’t, well, welcome to Lithium. 

Most of all, if you're thinking about how to work with your social customers, well, you’re in the right place.