Showing articles with label forrester gartner participation segments. Show all articles

Community Participation: Ladder or Pyramid

by Lithium Guru on 11-04-2008 10:56 AM - last edited on 11-10-2008 06:36 AM

I'm attending Defrag in Denver this week and enjoying the opportunity to listen and learn.  One thing I thought you might be interested to see is a new version of the participation hierarchy that Charlene Li and Josh Bernoff presented in Groundswell.  Used to be a ladder, now it's a pyramid.  

 

Groundswell version:

 

ladder

 

Charlene's new version, as presented at Defrag today:

 

pyramid

 

Li's full presentation is on Slideshare - enjoy.

 

ADDITION 11/7/08

 

I remembered that Jeremiah Owyang posted Gartner's version of the above in a blog post back in August:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Jeremiah's post also generated a long and interesting comment thread -- go check it out.

 

ADDITION 11/10:
Came across a chart from Forrester with 2007 and 2008 data (the ladder above is 2006):

 
 
 
 
 
 
 
 
 
Message Edited by JoeC on 11-10-2008 06:36 AM

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  • Joe is Lithium's Chief Community Officer. An expert in business-oriented online communities, he's helped more than 200 companies create successful communities. Follow him on Twitter at @cothrel.
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