1

Reason to Celebrate: The Forrester Groundswell Award Candidates!

by Community Manager Community Manager on 09-08-2009 10:28 PM - last edited on 09-08-2009 10:29 PM

Champagne Mumm by e_calamarYou may have noticed recently that a number of guests have put in an appearance here, discussing the myriad benefits their businesses are reaping from their communities. And as much as I'd like to believe that their controllers and CFOs are avid readers of my musings on this blog, sadly this is unlikely to be the case.

 

No, it is of course the Forrester Research Groundswell Awards that are once again upon us, and Lithium has ten customers submitting their communities for consideration. As you may (or may not) know, the Awards are arranged into categories under the B2B and B2C segments; those categories being based on the Groundswell book by Forrester analysts Charlene Li and Josh Bernoff.  Our customer's communities span multiple segments and categories this year - be sure to take a look at all the entries when you get a chance.

 

Here are our customers' entries by category:

 

Business to Consumer:

SUPPORTING. Help customers support each other to solve each other's problems.

 

Business to Business:

SUPPORTING. Help customers support each other to solve each other's problems.

 

EMBRACING. Integrate customers into the way a business works, including using their help to design products and improve processes.

 

SPREADING. Get customers or users within a company to encourage others to adopt a product or service. (B2B only.)

 

Of course there are many worthy entries posted on the Groundswell site for your review (though we have our favorites, to be sure). The winners will be announced in mid-October, and will be honored at the Forrester Consumer Forum and online later that month.

 

So what can you do to make sure your favored candidate wins? Votes help, so be sure to view the submissions and submit your choices! And if you have an inclination to post a review, that would be helpful too.

 

But hey, this is the groundswell after all! I'm sure some of you (and I'm not naming names) happen to be connected to some especially active folks in your communities. They just might be predisposed to help spread the word and get out the vote if you ask. After all, none of these communities would be candidates for this prestigious honor without their support - this is their hour to shine as well!

 

So spread the word! And congratulations to the entire list of candidates this year - each and every one of you has ample reason to celebrate! And good luck!

 

 

Photo by e_calamar

Subscribe to RSS Feed
Post a Comment
Type the characters you see in the picture above.Type the words you hear.
 
Announcements

Announcements

The Lithosphere: Your place to exchange ideas and share experiences about online community in the enterprise.

Getting Started

Here are a few ways to maximize your experience on the community:

  1. 1
    Choose your preferences
  2. 2
    Read our guidelines
  3. 3
    Check out the Help FAQs
About the Author
  • Scott is a Client Services Engagement Manager at Lithium and the Community Manager for the Lithosphere community. In this role he helps enterprise organizations using social media to locate and engage their brand advocates and influencers to address real business challenges.
Top Kudoed Authors
User Kudos Count
1
View All