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Measuring the Impact of Social Networking on Customer Service: Lower Support Costs while Improving the Customer Experience
Businesses are always trying to find ways to do things better, faster, and cheaper. For many companies, online support communities are a way to save money while supporting the needs of their customers and offering them a better user experience. In this week's webcast, Mike Hardy, Community Manager at Pitney Bowes, will take us through the soup-to-nuts process of planning, launching, and measuring the success of his company's online support community. We've already talked about the impressive results that Pitney Bowes, a Fortune 500 company, has racked up. In this webcast, Mike will tell us the story behind the numbers.
Other participants in the webcast will be Francoise Tourniaire of FT Works, a consultantcy that advises technology companies on how to improve their support operations, and Charles Hough, Lithium's Senior Vice President of Operations.
These are the questions the webcast will cover:
- What are the core elements of a customer support community?
- How do peer-to-peer support reduce the cost of serving customers and improve the customer experience?
- How do you measure the ROI for a support community?
- Your questions!
The last topic is where you come in. If you have questions for Mike, Franciose, or Charles, you can add them as comments to this blog post. To register for the webcast, click here.
