[Webcast Q&A 5-20-10] How do you determine the ROI of Social CRM activities? #scrm [Your Customers are Everywhere] [ Edited ]

[IngridS]

Attendee 39: "How are brands monetizing their spend on social marketing?CRM? Best examples of key metrics? How does social engagement lead back to product purchase and ROI?"

Attendee 51: "How can a company measure ROI in Social CRM?"

[peterkim]

The answer to this question depends on the business you're operating and the goals it must achieve. It's not like a banner ad clickthrough rate or Douglas Adams 42 - to understand the ROI of sCRM, you need to understand how to calculate the ROI of your business operations.