05-20-2010 01:55 PM - edited 11-02-2010 07:41 PM
Attendee 39: "How are brands monetizing their spend on social marketing?CRM? Best examples of key metrics? How does social engagement lead back to product purchase and ROI?"
Attendee 51: "How can a company measure ROI in Social CRM?"
05-23-2010 02:53 PM
The answer to this question depends on the business you're operating and the goals it must achieve. It's not like a banner ad clickthrough rate or Douglas Adams 42 - to understand the ROI of sCRM, you need to understand how to calculate the ROI of your business operations.