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&lt;P&gt;Lithium Director of Communications, Michael Paige,serves up Day 2 of Mobile World Congress in Barcelona&lt;/P&gt;</teaser>
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      <teaser type="string">&lt;P&gt;&lt;A href=&quot;http://lithosphere.lithium.com/t5/Science-of-Social-blog/How-Much-Information-is-in-Your-Big-Data-and-How-Can-You-Measure/ba-p/59536&quot; target=&quot;_self&quot;&gt;&lt;IMG src=&quot;http://lithosphere.lithium.com/t5/image/serverpage/image-id/6910i3FB456345C87F173/image-size/original?v=mpbl-1&amp;amp;px=-1&quot; border=&quot;0&quot; alt=&quot;data vs info balance350.png&quot; title=&quot;data vs info balance350.png&quot; align=&quot;left&quot; /&gt;&lt;/A&gt;If you stare at the data-information inequality long enough, you may start to wonder how we measure information. In order for this inequality to hold, we must be able to quantify the amount of data as well as the amount of information and compare them. It is pretty straight forward to measure the amount of data you have, because that is just the storage volume of the data. If you are really dealing with big data, then the data would be on the order of hundreds and thousands of terabytes. But how can you quantify how much actual “&lt;EM&gt;information&lt;/EM&gt;” is in the data you have?&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;</teaser>
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      <teaser type="string">&lt;P&gt;&lt;A href=&quot;http://lithosphere.lithium.com/t5/Science-of-Social-blog/Learning-the-Science-of-Prediction-How-do-You-Know-Your/ba-p/62788&quot; target=&quot;_self&quot;&gt;&lt;IMG src=&quot;http://lithosphere.lithium.com/t5/image/serverpage/image-id/7328iDE7CBB60D06091A8/image-size/original?v=mpbl-1&amp;amp;px=-1&quot; border=&quot;0&quot; alt=&quot;Forecast chart_b300.png&quot; title=&quot;Forecast chart_b300.png&quot; align=&quot;right&quot; /&gt;&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;This post is the first of a two part article addressing the question: How do you know if your influence score is correct? Today, I won’t actually answer this question, but will show you a step-by-step procedure that we will use next time to address this question.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Because nobody actually has any data on influence (i.e. data that explicitly says who actually influenced who, when, where, how, etc.), all influence scores are therefore computed from users’ social activity data based on some models and algorithms of how influence work. However, anyone can create these models and algorithms. So who is right, and who has the best model? More importantly how can we tell and be sure your influence score is correct? In other words, how can we validate the models that influence vendors use to predict people’s influence?&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;</teaser>
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      <teaser type="string">&lt;P&gt;Since I’ve decided to rotate more frequently between different projects that I’m working on, I feel this is a good time to revisit the topic of influence and pick up where I left off on this fascinating subject.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;A href=&quot;http://lithosphere.lithium.com/t5/Science-of-Social-blog/What-is-Influence-Really-No-Carrots-No-Sticks-No-Annoyance-No/ba-p/62636&quot; target=&quot;_self&quot;&gt;&lt;IMG src=&quot;http://lithosphere.lithium.com/t5/image/serverpage/image-id/7302i4DC044B215D91F1D/image-size/original?v=mpbl-1&amp;amp;px=-1&quot; border=&quot;0&quot; alt=&quot;No Carrot Stick Annoyance Trick600.png&quot; title=&quot;No Carrot Stick Annoyance Trick600.png&quot; align=&quot;center&quot; /&gt;&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;It’s been more than two years since I wrote about influence. You can find&amp;nbsp;&lt;A href=&quot;http://lithosphere.lithium.com/t5/Building-Community-the-Platform/My-Chapter-on-Influencers/ba-p/8213&quot; target=&quot;_blank&quot;&gt;my chapter&lt;/A&gt;&amp;nbsp;plus miscellaneous articles on influence via the&amp;nbsp;&lt;A href=&quot;http://lithosphere.lithium.com/t5/Science-of-Social-blog/bg-p/scienceofsocial/label-name/influencers&quot; target=&quot;_blank&quot;&gt;label under “influencers”&lt;/A&gt;. I didn’t lose interest in this subject – the simple fact is empirical research takes a lot of time, much more than qualitative research. I also conduct research in many areas besides digital influence. If you’d like a quick recap of my earlier work,&amp;nbsp;&lt;A href=&quot;http://www.mycustomer.com/video/six-ways-identify-social-media-influencers-and-engage-them&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;this video interview by MyCustomer.com&lt;/A&gt;&amp;nbsp;covers the essence of what I did.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;</teaser>
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